Research with Kids
MLN Research is one of the few qualitative research companies in the US that specializes in conducting marketing research with kids. Over the course of the last 30 years, we’ve developed special methods and techniques for working with kids from preschool all the way to the teen years.
One key differentiator: MLN Research is made up of moderators with decades of experience working with kids and their families, and moderators who are part of the same generation as parents today. The result is that we know how to effectively talk to parents and kids; and we know authentically what it’s like to be parents of kids today.
Our years spent working with kids, teens, and families have given us a unique perspective on and understanding of this special target. We believe that tapping into the opinions, beliefs, and ideas of the kid consumer yields a treasure trove of possibilities and is an important resource for our clients.
Growing Up Digital: Marketing to Kids in a Tech-Forward World
Check out two of our researchers, Megan Nerz and Rebecca Presler, as they present a look at marketing to kids in a tech-forward world.