The Process

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Our approach to research revolves around four core tenets:

  • Thinking Creatively: There are no rules when it comes to how people think. As such, each time our clients come to us with a question, we approach the challenge anew and seek creative ways to get to the heart of the matter.
  • Thinking Dynamically:  We’re quick on our feet. Partly due to the efficient way we work, and partly due to the nature of so much of our work with kids, we’re used to thinking and working with flexibility and agility.
  • Thinking Clearly: As research input starts pouring in, it can quickly become a mountain of information. We distill the complexities found in the data into simple, understandable and relevant insights that brands can act upon.
  • Thinking Efficiently: We never recommend more than clients need or things that clients don’t need.